When the bicycle made its debut in the 1800s, it was accused of all sorts of absurdities.
In the newspapers at the time you could read that the bike was going to drive people crazy. That he would devastate local economies and even destroy the morals of women.
Where does this information come from?
Pessimists Archive is a project to educate and archive the history of technophobia and moral panics.
It is a jewel of the web that archives media mentions when new technologies appear.
What is the link with marketing?
Digital marketing is changing rapidly.
When new tools, platforms or technologies emerge, if history teaches us anything, it is that it is in our nature to welcome them with resistance.
Without naming any platform or technology, it is good to think about what you are currently offering resistance to in the digital world in relation to your business.
Another lesson learned from the pessimistsarchive.org site is that historically we have not grasped the potential of these new technologies.
Even if we do not see any immediate use for it, rejecting the novelty does not put the odds in our favor of being historically correct.
With that, see you next week.
– Seb Salois