Technical SEO is a critical component of any effective SEO strategy.
By optimizing the technical aspects of your website, you can ensure that search engines can easily crawl and index it.
In this article, we’ll share some essential technical SEO tips that can help you achieve these goals.
These practical tips will enable you to:
- Boost your visibility on search engines.
- Improve your rankings on search engines.
- Drive more organic traffic to your site.
Correct the 404 errors and broken links
Google doesn’t like broken links.
How to fix them? Use a free tool like Screaming Frog to find your broken links and then redirect them.
Remove duplicate content
Google doesn’t like duplicate content.
How to fix it? Remove and redirect your duplicate content with less traffic to the one with the most traffic.
Improve your site’s performance
Google, as well as everyone else, doesn’t like slow sites.
How to fix a slow site? Use a free tool like GtMetrix and follow the recommendations to ensure you get an A on all metrics.
Add alt descriptions to your images
Google likes alt descriptions.
How to add them? Regardless of what your site is made with, WordPress or Shopify for example, your CMS offers you the ability to add an alt description to your images. Use this space to describe in detail what your image represents.
Validate your robots.txt file
Google will not index pages that are denied by your robots.txt file.
How to validate it? Add “/robots.txt” to the end of your URL in your browser and check that no important page is denied.
Shorten your URLs
Google doesn’t like URLs that are too long.
How to shorten them? Remove unnecessary words and characters in your URLs. Ideally, each of your URLs should contain the keyword of their target page.
Submit your Sitemap
Your sitemap helps Google analyze and index your site.
How to submit it? Open your Google Search Console account and follow the instructions to submit your sitemap.
Add relevant metadata
Google likes clear and relevant metadata.
How to add it? Regardless of what your site is made with, WordPress or Shopify for example, your CMS offers you the ability to add a meta description and meta title. You want to have a unique meta description and meta title for each of your pages. They must include the keyword that the page targets.
Have only one H1 per page
Google doesn’t like it when there are multiple H1s on the same page.
How to have only one H1 per page? Use the free Screaming Frog tool to validate that your pages do not contain multiple H1s. Fix it if necessary and make sure to have the keyword of your target page in your H1.
Have a clear site structure
Google likes sites that have a clear structure.
How to have a clear site structure? Use relevant URL slugs that include the keyword you are targeting.