The pillars of digital marketing

By Seb Salois

The pillars of digital marketing are the key strategies or tactics that businesses use to reach their target audience and achieve their marketing goals.

These pillars include:

Search engine optimization (SEO)

This involves optimizing your website and its content to rank highly in search engine results pages, making it more visible to potential customers.

Content marketing

This involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal is to drive profitable customer action.

Social media marketing

This involves using social media platforms to connect with your audience and promote your brand, products, or services.

Email marketing

This involves using email to send messages to customers and prospects. The goal is to build relationships and promote your brand, products, or services.

Pay-per-click (PPC) advertising

This involves placing ads on search engines or other websites and paying a fee each time someone clicks on your ad.

By implementing these pillars effectively, businesses can reach their target audience, engage with them, and drive profitable customer action.